Not currentBeauty · TikTok + Instagram Reels · US
Wear test anyone
8 creators in our sample · checked Sep 6 · first seen by us Sep 6
Historical observations: Sep 6, 2026 – Sep 6, 2026. The previous receipt is no longer current. Assessment: Sep 6, 2026.
Creators film themselves wearing the new Fenty Beauty Fluid Flex Foundation and show how it performs on real skin over time. The video usually starts with application and the creator naming their shade, then moves into close-ups of texture, blending, and how it looks after hours of wear. Many videos are framed as a first impression or a real wear test, often showing oily, dry, or deeper skin tones to prove how the formula behaves.
Examples
How to film it
Suggested, not observed- Do a full-day wear test with close-ups at application, midday, and end-of-day on oily skin.
- Film a shade-match and first-impression review of the foundation in natural light, then show the final oxidized color.
- Compare the foundation on one side with primer and the other without primer to show which side holds better.
What we measured
8 distinct creator accounts in the observed sample. Use the examples to decide how this fits your channel.
- Counts are distinct accounts in our nightly sample, not platform totals.
Ideas to try
Suggested, not observed- A good opening is a wear test from underrepresented skin types, especially very oily, very dry, textured, or deeper skin tones.
Also on Instagram
Filmed by 5 tracked Instagram creators this week · checked Sep 6
@lenkalul, @charlieparashar, @_bhavnajain +2 more
Top reel by @lenkalul · 6M plays →Hashtags
Answers come only from this trend’s verified receipts — if the evidence doesn’t show it, it says so.
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