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Not currentBeauty · TikTok + Instagram Reels · KR

Pretty Girl challenge

23 creators in our sample · checked Jul 23 · observed Jul 17–23

Historical observations: Jul 17, 2026 – Jul 23, 2026. The previous receipt is no longer current. Assessment: Jul 23, 2026.

This trend is creators filming the "Pretty Girl" challenge: they walk forward with a confident, slightly swaying runway-like gait while the song plays, often posing as if they’re side-by-side with an idol or celebrity tagged in the caption. The video usually feels like a playful self-confidence clip rather than a full dance routine — the key move is the attitude-heavy walk, a head turn, or a pointed gesture timed to the beat. In some versions, the creator syncs the walk with a cut to a finished makeup look or beauty transformation, but the core is that bold, strutting "pretty girl" walk.

Examples

See this week's Beauty trends

How to film it

Suggested, not observed
  • Record a 5-second front-facing strut with two sharp turns of the head, then end on a smile and pose with an idol-style tag in the caption.
  • Do the challenge as a before/after: messy hair and no makeup at the start, then cut to full glam and the same confident walk.
  • Film the walk in an outdoor path or parking lot, keeping the camera low and centered so the stride and attitude feel bigger.

What we measured

23 distinct creator accounts in the observed sample. Use the examples to decide how this fits your channel.

23creators in our sample
  • Counts are distinct accounts in our nightly sample, not platform totals.

Ideas to try

Suggested, not observed
  • Creators who combine the Pretty Girl walk with a strong personal transformation — school uniform to glam, officewear to evening look, or skincare-to-makeup reveal — still have room to stand out.

Sound: Pretty Girl

Hashtags

#화잘먹#스킨케어루틴#클렌징루틴#메이크업튜토리얼#메이크업#메이크업꿀팁#화장전후#makeup

Answers come only from this trend’s verified receipts — if the evidence doesn’t show it, it says so.

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