Not currentTech · TikTok + Instagram Reels · US
Dyson CameraJet
19 creators in our sample · checked Sep 7 · first seen by us Sep 7
Historical observations: Sep 7, 2026 – Sep 7, 2026. The previous receipt is no longer current. Assessment: Sep 7, 2026.
Creators are filming the reveal of Dyson's toothbrush that has a tiny camera in the head and a jet-floss feature. The video usually starts with an unboxing, then a close-up of the toothbrush as they point out the camera lens and the water-jet function, often with excited reactions or ASMR-style product handling. Some clips show event footage where people react to the device but are not allowed to actually use it in their mouth.
Examples
How to film it
Suggested, not observed- Record a table-top unboxing where your hands slowly reveal the toothbrush, then cut to macro shots of the camera head and water-jet nozzle.
- Film a reaction video at a launch event: start with the box, then your face, then the exact moment you notice the built-in camera.
- Make a clean ASMR-style demo with soft tapping, packaging sounds, and close-up text labels pointing to each feature.
What we measured
19 distinct creator accounts in the observed sample. Use the examples to decide how this fits your channel.
- Counts are distinct accounts in our nightly sample, not platform totals.
Ideas to try
Suggested, not observed- Show a normal toothbrush first, then cut to the camera lens and say the one detail nobody expects.
Hashtags
Answers come only from this trend’s verified receipts — if the evidence doesn’t show it, it says so.