Not currentBeauty · TikTok · US
SHEGLAM cushion foundation
3 creators in our sample · checked Jul 29 · first seen by us Jul 29
Historical observations: Jul 29, 2026 – Jul 29, 2026. The previous receipt is no longer current. Assessment: Jul 29, 2026.
This trend is a sponsored-style or review-style demo of the SHEGLAM cushion foundation, usually framed as a full-coverage summer base. Creators tap the cushion puff onto the face and show how it covers redness or blemishes while still claiming a smooth, flawless finish. The video often includes a quick before-and-after, then a close-up of the completed base to prove it looks good on skin.
Examples
How to film it
Suggested, not observed- Show redness or acne spots before applying the cushion, then tap product only on one side first.
- Record a full summer makeup routine built around the cushion foundation’s coverage claim.
- Do a close-up wear test in hot weather or after setting spray to show how it holds up.
What we measured
3 distinct creator accounts in the observed sample. Use the examples to decide how this fits your channel.
- Counts are distinct accounts in our nightly sample, not platform totals.
Ideas to try
Suggested, not observed- Focus on real skin concerns like acne-prone or textured skin rather than just flawless application.
Hashtags
Commercial disclosures: 1 of 2 sampled creator accounts disclose ads or gifted products. This sample does not establish organic adoption or a shared campaign.
Answers come only from this trend’s verified receipts — if the evidence doesn’t show it, it says so.
More Beauty trends
- Color Changing FoundationOct 13
- burgundy eyelinerOct 13
- cat eye nailsOct 12
- Lychee LacquerOct 7
- pumpkin pie nailsOct 2