Not currentBeauty · TikTok + Instagram Reels · US
Kiss Theory Lip Balms
14 creators in our sample · checked Jul 16 · observed Jul 9–16
Historical observations: Jul 9, 2026 – Jul 16, 2026. The previous receipt is no longer current. Assessment: Jul 16, 2026.
Creators are doing lip swatches and first-impression videos centered on Anastasia Beverly Hills Kiss Theory Lip Balms, usually showing several shades applied directly on the lips or swatched on the hand. The format often includes a quick reaction like which shade feels most wearable or which one gives a Y2K lip look. Some creators turn it into a mini series, introducing the product as episode one of their lip content.
Examples
How to film it
Suggested, not observed- Do a 'first up' episode-style review introducing one Kiss Theory shade and giving a close-up wear test.
- Film hand swatches of all available shades, then apply your favorite on the lips for a natural daylight close-up.
- Create a Y2K-inspired lip combo video pairing the balm with liner and ending on the finished mouth shot.
What we measured
14 distinct creator accounts in the observed sample. Use the examples to decide how this fits your channel.
- Counts are distinct accounts in our nightly sample, not platform totals.
Ideas to try
Suggested, not observed- Underused angle: show how the balm looks on deeper skin tones or as an underliner over lip pencil.
Hashtags
Answers come only from this trend’s verified receipts — if the evidence doesn’t show it, it says so.
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