Not currentBeauty · TikTok + Instagram Reels · US
Kiss Theory lip balm
13 creators in our sample · checked Jul 14 · first seen by us Jul 14
Historical observations: Jul 14, 2026 – Jul 14, 2026. The previous receipt is no longer current. Assessment: Jul 14, 2026.
Creators are showing first impressions of the Anastasia Beverly Hills Kiss Theory lip balm, often holding up the tube, swatching the shade, and applying it directly on the lips. The videos usually focus on the color payoff, shine, and whether it feels more like a balm or a glossy lip product. It is filmed like a quick beauty find or mini review from a new makeup haul.
Examples
How to film it
Suggested, not observed- Do a shade-by-shade lip swatch video with three Kiss Theory colors on different lip liner pairings.
- Film a first-impression GRWM where you test how glossy and pigmented the balm looks on bare lips.
- Create a lip combo video pairing Kiss Theory with a liner and showing the finished close-up.
What we measured
13 distinct creator accounts in the observed sample. Use the examples to decide how this fits your channel.
- Counts are distinct accounts in our nightly sample, not platform totals.
Ideas to try
Suggested, not observed- A creator focused on lip combos, brown-girl swatches, or honest balm texture reviews still has room.
Hashtags
Answers come only from this trend’s verified receipts — if the evidence doesn’t show it, it says so.
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