Not currentBeauty · TikTok + Instagram Reels · US
Anastasia Beverly Hills Kiss Theory
16 creators in our sample · checked Jul 17 · first seen by us Jul 17
Historical observations: Jul 17, 2026 – Jul 17, 2026. The previous receipt is no longer current. Assessment: Jul 17, 2026.
Creators film a close-up beauty review of the new Anastasia Beverly Hills Kiss Theory lip balm, usually holding the product on camera, swatching it on the back of the hand, and then applying it on bare lips. The video often reads like a mini launch announcement or first-impressions routine, with soft lighting and a focus on the color, shine, and texture. Some creators turn it into a series by labeling it as an episode in a lip series and comparing it to other lip products or combos.
Examples
How to film it
Suggested, not observed- Open the package on camera, show the tube, swatch it once, then apply it and compare the before/after lip finish.
- Make it part of a 'lip series' and test the balm against your favorite lip liner combo for shine and comfort.
- Film a Sephora-style mini haul with the Kiss Theory balm as the hero product, then end with a full-face makeup look using it.
What we measured
16 distinct creator accounts in the observed sample. Use the examples to decide how this fits your channel.
- Counts are distinct accounts in our nightly sample, not platform totals.
Ideas to try
Suggested, not observed- A wear-test from an underused perspective, like dry lips, darker lip tones, or a full-day comparison against a similar balm.
Hashtags
Answers come only from this trend’s verified receipts — if the evidence doesn’t show it, it says so.
More Beauty trends
- Color Changing FoundationOct 13
- burgundy eyelinerOct 13
- cat eye nailsOct 12
- Lychee LacquerOct 7
- pumpkin pie nailsOct 2