Not currentBeauty · TikTok + Instagram Reels · KR
몬치치 퍼프
27 creators in our sample · checked Jul 8 · first seen by us Jul 8
Historical observations: Jul 8, 2026 – Jul 8, 2026. The previous receipt is no longer current. Assessment: Jul 8, 2026.
This is a Korean beauty video centered on a makeup puff shaped or branded like a “Monchhichi” plush/toy character. The creator holds it up close, squeezes it to show the texture, and often frames it like a cute collectible beauty object rather than just a tool. The video usually feels like a product reveal or mini review: a hand enters frame, the puff is shown from several angles, and the creator reacts to how soft, fluffy, or “too cute to use” it looks.
Examples
How to film it
Suggested, not observed- Open with the puff filling the frame on a white background, then slowly rotate it and squeeze it three times to show the bounce.
- Film a side-by-side comparison of the Monchhichi puff versus your regular puff, focusing on size, softness, and shape after pressing.
- Do a mini GRWM where the puff is the star: unbox it, show the packaging, then apply base makeup using only that puff.
What we measured
27 distinct creator accounts in the observed sample. Use the examples to decide how this fits your channel.
- Counts are distinct accounts in our nightly sample, not platform totals.
Ideas to try
Suggested, not observed- A creator who shows the puff as a collectible beauty item first, then demonstrates whether it actually performs well on makeup.
Hashtags
Commercial disclosures: 2 of 7 sampled creator accounts disclose ads or gifted products. This sample does not establish organic adoption or a shared campaign.
Answers come only from this trend’s verified receipts — if the evidence doesn’t show it, it says so.
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